Our qualitative market research methods give you the tools to answer the questions that matter to your business. We create individual questions and scenarios in order to provide you with the desired answers. Focus studies or expert audits provide you with the basis for making well-founded decisions for your business strategy.

Our customer surveys are designed to provide a comprehensive picture of customer satisfaction. We understand that contentment doesn’t just mean superficial approval. That’s why our surveys take into account both the obvious and latent needs of your customers. In addition to your customers, we involve non-customers and customers of your competitors to gain a complete understanding of your market position. Our practice-oriented preparation of results enables you to translate the most important findings into concrete actions.

Our employee surveys provide you with valuable insights into your employees‘ perception of your organization. We help you develop a better understanding of employee satisfaction and the perception of your company as an employer. Based on this, we derive concrete employer branding measures to strengthen the bond and motivation in your teams.